Content Marketing Manager

Location Sydney
Discipline Marketing & Communications
The Nudge Group are thrilled to be working with this stand out FinTech firm. Through new product launches and demand for service, they are growing their marketing team and currently seek a Digital and Content Marketing Manager.  
The position will be the sole marketer for the business, and responsible for the development and execution of the content marketing plan, optimisation of digital campaigns and post campaign reporting/analysis across paid, owned and earned channels.
  
Key duties:
  • As the Marketing Lead, you will develop strategy across digital assets including eDMs, Social Media, Website, Banners, Landing pages, and Paid campaigns - Facebook/PPC/AdWords/Remarketing
  • Responsible for writing short and long form copy for deployment across all digital assets
  • You will develop and implement digital campaigns Organic/Paid Search & Social, display, eDM
  • Maintain marketing project plans and schedules in consultation with the leadership team
  • You will also develop and maintain campaign reporting; make recommendations to improve performance/outcomes of campaign objectives
About you:
  • Ideally you will have 4-5 years digital marketing experience (campaign implementation)
  • You have demonstrable experience with HubSpot, Wordpress, Campaign Monitor and Google AdWords
  • Previous experience with Social Media channels including but not limited to LinkedIn, Facebook and Instagram
  • You have well-developed numerical skills, demonstrated through accurate tracking and reporting of metrics
  • You are curious and inquisitive with a willingness and capacity to develop knowledge of the FinTech industry
  • You also have strong attention to detail, coupled with the ability to learn quickly and work accurately
  
There is lots of “on the job” training in terms of industry specifics on offer for the right candidate, a passion for the innovative FinTech industry is essential. This is a role that will continue to grow and evolve as the business advances, a chance for you to fast track your digital marketing career.
If you have established digital marketing experience, then please apply to Dayna Stewart | Business Director, The Nudge Group | dayna@thenudgegroup.com | www.thenudgegroup.com