Data Driven Marketing Manager

Location Sydney
Discipline Marketing & Communications
The Nudge Group are thrilled to be working with this stand out FinTech firm. These guys are kicking it out of the park when it comes to their amazing offering, and 100% customer satisfaction levels. As they look to continue to scale and grow, we are looking for a Data Driven Marketing Manager to develop their digital marketing strategy for 2021 and beyond.

With amazing new offices located in Bella Vista, you will be working on site with the talented leadership team.

This is a strategic role, where you’ll be given the autonomy to test, try and learn on a daily basis. You will have the support of a marketing assistant to help implement your plan, however it’s expected that you too will be hands on, and lead by example.

The core objective of this role will start off by introducing measurement tools to track, measure, monitor and visualise growth across digital marketing activity including, but not limited to SEO, Social, Search, eDM, remarketing and Display. From there, you’ll be directly responsible for building the direct channel and increasing engagement with referral partners, shifting the perception of this brand in market and strategizing ways for content to be accessible to partners.

To be successful in this role:
  • You will have relevant qualifications in a marketing or business discipline
  • 4 + years experience in a strategic and executional data driven marketing role
  • Technical skills with Google Analytics, AdWords, HubSpot, Mailchimp, and social media advertising tools.
  • A/B testing (split testing) and multivariate testing skills
  • Expertise in identifying and implementing marketing automation tools
  • Proven experience working in a B2B marketing role, with a broad remit across Brand, Acquisition, Retention & channel marketing
  • Ability to use data to demonstrate ROI across all programs of work
  • Strong writing skill set, able to write short and long form copy to brand guidelines
  • Bonus points if you’ve previously worked in FinTech, or high growth start-up/scale-up businesses
This is a growing business that rewards talented people who have drive, resilience and grit. Innovation is essential, as is a test and learn approach. Data is everything, new ideas are welcomed, but back that up using data & insights available to you. You’ll be joining a collaborative group of passionate, ambitious and awesome people, this is a high performance group who celebrate success!
Please share your application via the link below, marked to Dayna Stewart @ The Nudge Group