Demand Generation Marketing Manager - B2B - SaaS

Location Perth
Discipline Marketing & Communications
The Nudge Group are thrilled to be working with this global, fast paced SaaS firm. As a result of a recent acquisition, the company is moving through a digital transformation and seeks the expertise of a Lead Generation Marketing Manager to increase quality leads across all regions (x7).
You will be tasked with designing, implementing, and managing demand generation campaigns that focus on acquisitions, engagement, loyalty and expansion across all regions.  This is a performance focused role and hands on. For the first 12 months this role is all about “the set up”, making sure tools and systems are in place to support the lead generation activity, and then developing strategic plans to increase and convert leads across all regions.  

What we seek:
  • 5+ years’ experience in a digital and acquisition marketing role within a B2B tech business
  • Significant experience building scalable acquisition programs
  • Highly skilled at email marketing including customer segmentation, building journeys, trigger-based campaigns, email builds, copy and design for emails, A/B testing, optimisation and reporting
  • Strong technical knowledge of Google Adwords, GDN, SEO and leading social ad platforms
  • Strong working knowledge of CRM and marketing automation platforms such as Marketo, Eloqua, Pardot or similar
  • Strong analytical skills with a data-driven approach to problem solving
  • Expertise using reporting and analytical tools such as Power Bi, Amplitude and Google Analytics
  • Ability to manage multiple campaigns at once while working with internal teams on the development of new campaigns
Does the below describe you?
Strategic planning capability and thinking
Highly analytical mindset with a data driven approach to problem solving
Sound decision maker
Master of technology platforms
Highly collaborative
This is a great role, critical to the ongoing success of this firm. We are seeking a passionate, humble and hands-on Marketer who enjoys working with firms pivoting to a new direction, rebrands and cultural change. This position is located in Perth; however applications are open to anyone in Australia looking to relocate, or those eligible to work unrestricted in Australia, with full working rights.
Please apply via the link below, or mark applications to Dayna Stewart @ The Nudge Group.