Digital Marketing Specialist

Location Sydney
Salary $90,000 - $110,000 + super
Discipline Marketing & Communications
Data Driven, Digital Marketing Specialist – Scale-Up - PaaS
The Nudge Group are thrilled to be working with this stand out scale-up; Platform as a Service firm. These guys are kicking it out of the park when it comes to their amazing HR & Recruitment offering, 100% customer satisfaction levels and they are solidly backed by investors. Today, they are looking to continue to scale and grow, so we are looking for a Data Driven, Digital Marketing Specialist to develop their acquisition marketing strategy and implement the plan.
This is a strategic role, where you’ll be given the autonomy to test, try and learn on a daily basis. You will need to be hands on when it comes to search, social, email marketing, CRM Management, customer segmentation and reporting/analysis.
The core objective of this role will start off by introducing measurement tools to track, measure, monitor and visualise growth across digital marketing activity including, but not limited to SEO, Social, Search, eDM, remarketing and Display. From there, you’ll be directly responsible for building the brand in market, driving growth and of course retaining your existing clients.
To be successful in this role:
  • You will have relevant qualifications in a marketing or business discipline
  • 4 + years experience in a strategic and executional data driven marketing role
  • Technical skills with Google Analytics, SEM Rush, HubSpot, and CRM
  • A/B testing (split testing) and multivariate testing skills
  • Expertise in identifying and implementing marketing automation tools
  • Proven experience working in a B2B marketing role, with a broad remit across Brand, Acquisition, Retention & Brand marketing
  • Ability to use data to demonstrate ROI across all programs of work
  • Bonus points if you’ve previously worked in high growth start-up/scale-up businesses
 This is a growing business that rewards talented people who have drive, resilience and grit. Innovation is essential, as is a test and learn approach. Data is everything, new ideas are welcomed, but back that up using data & insights available to you. You’ll be joining a collaborative group of passionate, ambitious and awesome people, this is a high performance group who celebrate success!
Please share your application via the link below, marked to Dayna Stewart @ The Nudge Group|