Senior Marketing Manager - B2B technology

Location Sydney, New South Wales
Salary Competitive base salary, plus super
Discipline Marketing & Communications
A rare opportunity exists to take a lead role in driving and executing a marketing strategy, focused on international hyper-scaling companies within the APAC and US regions.
  
The role will be responsible for developing brand and acquisition strategies to create awareness in data centre ecosystems. You will develop programs to attract leads by utilising a mix of digital, and some traditional marketing tactics such as sponsorship, events, demand generation targeted campaigns. You will manage third party suppliers and hold them to task with regards to execution of your strategies, and work very closely with the leadership team with regards to GTM approaches. 
  
  • Developing and driving awareness and lead generation through website traffic and search rankings and converting to qualified leads. You will be responsible for building a web presence and ensuring targeted keywords are ranking highly with a focus on generating high-value qualified sales leads and creating a nurture and awareness programs for Global Fortune 100 prospects.
  • Develop targeted campaigns for global market segments
  • Develop product marketing and channel messaging
  • Develop inbound and outbound marketing programs to grow market share, awareness and drive sales leads
  • Direct marketing, email, online/digital marketing, lead nurturing, and event-based campaigns, development of case studies, managing external events (e.g. speaking slots), 

This position is critical to the success of the organisation with significant investment.
  
Candidates MUST have strong B2B technology experience in targeting international SaaS, wholesale, and hyper-scale businesses.

Experience in International events and working with international agency partners and vendors

6 years + demand generation and marketing management experience 

Knowledge of and exposure to emerging multimedia technologies such as Mobile, on-demand and live Video, Social Media and Search etc.

Good knowledge of search engine optimisation and PPC (paid search)

Any experience working in the Data Centre space would be extremely highly regarded.
  
Generous Salary + Super + bonus
  
For more information please contact Dayna Stewart | The Nudge Group | dayna@thenudgegroup.com